I'm a 30yr old guy who has set up this ecommerce store after reading tim ferriss's now famous book!. The site is going well but needs some face paint to make it look more inviting!. I love the internet's vibe and hope one day with enough determination to earn a full time living online.
My target audience is parents who are both together and single, i would guess they would be leaning on the younger side of life. How this info helps i have no idea, and still have much to learn about my market. But the demand has been established and proven for the products my site sells.
I would invite you to take a look at my site and see what you come up with, a cool catch phrase would also be good. I don't want to stem anyone's creative juices here, so as maximus says: unlease hell! good luck and thanks in advance.