My client is a travel stylist, meaning they provide a more personalised service than a travel agent. They create bespoke travel solutions and suggest creative ideas for unique travel experiences.
The business is called 'The Unbound Collective'. Under this parent brand, there will soon be 6 sub-brands targeting different target markets: Luxury Unbound, Wellness Unbound, Shopping Unbound, Families Unbound, Foodies Unbound, Cruise Unbound & Travel Unbound.
We need a brand concept that can be used across all these brands. It will need to convey the strength of the parent brand as the main brand, while also differentiating each of the 6 sub-brands, and maintaining brand consistency.
Please see examples attached of what my client has been using to date. However, the city image doesn't really work for some of the target markets eg, families, health & wellness, cruises, foodies etc. It would be great if you could come up with a concept that will clearly differentiate the 6 sub-brands, but also connect them somehow to the over-arching parent brand.
The target audience is anyone wanting to travel, globally. Some of the sub-brands are in the luxury space eg, Luxury, Wellness and Cruises Unbound, but the Families, Shopping and Foodies is more mid-range. So the brand concept needs to appeal to a broad range of people with different travel needs.