Im an young bussiness man, starting one laundry Dry cleaning shop. My ideia of this shop is to make competition with high prices and bad quality that the leading Dry cleaning company 5 a sec offers ( but the location of this company is allways on shopping centers http://www.5asec.pt ).
So ill bet on quality service and home delivery.
I want to pass the ideia, that people can relly on us theyr clothes safely, that it will be delivered on time and in perfectly cleaned condition. Perfection
The target audience will be for adult persons passing by the street to notice this shop and feel atracted to enter it to see our services and prices. And also the logo will be on our flyers so it will get reader attention.
The shop is on street where a lot of people and cars passe by. So the logo must get theyre attention. so they memorise the name and logo.
It will transmit a sense of clean, purity, perfection , movement( so they associate with home delivery to ) ( Remember that its not only home delivery, we have open shop too)