DV8 Live presents an annual high school basketball competition and entertainment event called The Holiday Classic. The classic consists of three rivalry basketball games, 3 music performances and a variety of sponsorship opportunities. We continue our quest to deliver a high impact entertainment format that captures the hearts and minds of youth across the country. With live performances and the best high school basketball talent, The Classic is an unbeatable package.
There are 7 events across the nation in major cities between November and January.
The target audience is actually 14 thru 19 year olds. The audience is typically 60% female and 40% male for these events. Approximately 20% of event attendees are the families (parents, siblings, etc.) of players and other students.
The logo is for DV8 LIVE as the entertainment event management company. It will be used in all promotional materials online and offline. The branding language of the events will likely be "DV8 Live's Holiday Classic Presented by [Sponsor].
- Use Color
- Should be professional, but can be edgy and playful
- Use the full name of the company
- Convey energy and movement with the design
- We don't want to use any depiction of animals in the logo
- Design something too corporate