What the Logo Should Convey:
We want a logo that is elegant and professional, yet down to earth and a bit playful. We want some literal elements, like a spoon and a Yogi, but we do not want it to be cartoonish or childish.
You can either start from scratch, or attempt a redesign of a logo attempt made by a local artist attached below (see water color painted Spoonful of Paradise logo). We think it is beautiful, but it is too detailed to scale down really small, and it is too vertical for most applications, especially the header of our website. Also, you can't really tell that the vapor like shape is supposed to be a Yogi.
Regarding the attached images, we do not intend for you to copy them. In fact, they do not have the content we want because our logo is very specific to a spoon, Yogi, something tropical, etc. These images are just for inspiration and to give you a sense of aesthetic that we like.
The last two images are logos that we have had made. There is the one we just mentioned, and the one with the Banyan tree is our old logo for our local Hawaiian business, OlaLoa Wellness, mentioned below. We really loved it, but it doesn't work for Spoonful of Paradise. Note: we especially liked the hidden yogis in the tree.
Elements to include/ detailed preferences:
1) A spoon. We are open to different ideas, both more literal drawings and abstract lines hinting at a spoon, but if there is not a spoon in the logo, then we will not use the design. .
If it's a more literal drawing of a spoon, we would probably prefer something deeper, like a ladle, and made of some kind of natural material like wood.
We would really like to see what kind of more abstract spoon ideas you can come up with.
2) A yogi sitting or standing in the spoon in some kind of yoga pose, which could be very simple like tree pose or mountain pose, or whatever you think looks good.
We want the Yogi to be androgynous, so not clearly male or female, and we prefer that their body type and be more fit or at least somewhat muscular (not skinny or fat).
Again, this can be more detailed or more abstract lines. Please do not put a lotus flower in our logo. It is too cliché and overdone.
3) Some kind of water element to symbolize the ocean. We like how the Hamptons Obscura and Goyo logos below depict water. Optional: Something hinting at light, such as sunlight, sunrise, sunset, etc.
4) Tropical tree (like a palm tree) and/ or flower (plumeria?), something with leaves- not generic leaves, but something tropical you would find in Hawaii. Again, you can hint at it with abstract lines, or make it more literal and detailed, and please do not use a lotus flower.
5) The logo must be able to scale down fairly small and still be readable and recognizable, which would seem to make something a little more abstract advantageous.
6) We like the color schemes of the following logos attached below: Gob Tree, Ropeswing, Lilly Steele and Ayur (our favorite- we especially love the greens, teals, and brown of this one). The orange in Empowering You is also cool. It goes well with the brown and teal.
7) We like the fonts on the following logos attached below, but are not limited to these: Epektasis, Live Well, Hamptons Obscura, Tiwa, and possibly Empowering You.
You can play with all uppercase, all lowercase, or mixed. We are not fans of cursive, girlie fonts like the Olive Tree below (love the image, though!).
8) Optional (definitely a big plus): We like abstract design elements that evoke feelings of traditional cultures and handmade crafts, such as mosaics, mandalas and textiles with tribal designs and handmade fabric block prints, like Indonesian batik, Indian or African aesthetics.
A few of the attached logos below have a bit of that feel. Bluebird, Epektasis, Yoga Bums, Live Well, Empowering You, Bona Dea Birth, and Tiwa all have some sense of this.
9) Optional: most of the logos we attached below are in the form of a circle, sort of like a mandala or a seal. We like that, but are open to other possibilities.
We like when the circles have a little bit of an unconventional element, like how the Olive Tree logo doesn't close completely, how the Gob Tree circle is a continuation of the roots of the tree, how the Ropeswing logo branch reaches outside of the circle, how the Lilly Steele logo has a design on the outside and isn't just a smooth circle, and how the Ayur logo is a gradient color background with the design etched in white.
We like the more textured, almost textile-like circular designs of Epektasis, Yoga Bums, Empowering You, and Tiwa.
Then, we like the smoothness of Ayur, Live Well, Bona Dea Birth, and Hamptons Obscura.
So, it's up to you to feel free to play with any of these elements that inspire you.
10) Optional: Add some hidden or clever dimension! We especially like details that you have to look deeper to notice. This is very symbolic of the work we do!
We really like logos were there something hidden that you get to discover, like the two faces in the Olive Tree logo attached below. Or, how the Bluebird logo below is a hand, but it also doubles as a bird and has a hidden surfboard as a wing. We think both are very clever!
For example, you could merge a Yogi in a standing pose and the palm tree into the same image. Or, you could merge a Yogi sitting and a tropical flower into the same image.
As in our old Ola Loa Wellness logo attached below that has a bunch of yogis in different yoga positions forming a banyan tree trunk (which people don't always notice at first, then really like it), we like the idea of the yogi in our new logo being the trunk of a tropical tree, like a palm tree, but this does not have to be the case.
We are open to something with a similar degree of detail to our Ola Loa Wellness logo or it can be much more abstract as well. We hope the details we gave you help guide you, and do not limit your creativity. Even though we were very specific, we are open to new ideas for how to convey Spoonful of Paradise in an image. We're excited to see what you come up with! We honor and appreciate your time. Thank you.