The Offers Club (PM) is a monthly membership website aimed at (and marketed to) 25 to 45-year-old men seeking an alternative to corporate life. The site is about internet marketing and making money online. The Offers Club tagline is "We’re All In This Together"; this tagline is also our unique selling proposition (USP).
I'm proud of the fact that for every month someone is a member of The Offers Club, we pay for a month of schooling for one freed slave in Africa (including books, teachers, room and board). In one of our banner ads we say "You get Freedom Education, THEY Get Freedom Education.
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Smart, educated, 25-45-year-old men seeking an alternative to corporate life. They want to be rebellious AND respected. They want to start online businesses and make money online.
The logo should say "The Offers Club". Subtitle or slogan should say "We’re All In This Together"
The logo should have a symbol.The symbol should indicate membership & sense of PLACE.It should be a place (perhaps a circle) that someone can be inside of.Like membership in an exclusive tribe,or like presence at an exclusive party.
The symbol should NOT be business-y and it should NOT contain dollar signs or any money in the graphic.I’d like the colors to include blues and oranges/reds. Kind of like this: http://screencast.com/t/M2ZjNWY0NDgt
The graphic needs to be borderline grungy enough to make the members feel like they're part of a rebellious social movement. It also needs to be elegant and professional enough to justify a HIGH price. (The look and feel of the logo needs to be consistent with a very high priced product).