This is a fitness programme designed to turn the participants into absolute athletes capable of lifting big weights and running quickly over short distances. It's all based around surviving a zombie apocalypse. Only the fit and strong survive! It's targeted at guys between the ages of 20-35.. and it's meant to appeal to those with a competitive mindset.
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I like the idea of something like an athlete figure surrounded by zombie danger and chaos.. or perhaps an athlete smashing through zombies.. or standing on a pile of defeated zombies whilst holding a weapon of some sort. The zombies I'm imagining are like those out of 28 days later.. Fast, Red eyed and MAD!
I'd like the athlete in the logo to be male and not too BIG, this is not a bodybuilding programme - ultimate aim is to make the figure in the logo look really athletic.. with a physique similar to what Brad Pitt had in the film Troy.. as opposed to an Arnold Schwarzenegger bodybuilder physique.
The overall style I'm looking for is similar to Warhammer 40k - Epic, dangerous and dark.
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