BIO: Lancaster Industries has been a south Texas family owned and operated business for the last 25 years. This company has successfully branched into museums, spas, golf courses, and department stores while maintaining a friendly and custom approach. The Lancaster family is now looking to return back to their roots in creating a segment of the business solely concentrating on affordable home and office furniture. This line will be available for the general public as well as corporate offices, giving them the opportunity to work closely with the artists and craftsman during the process of creating their high quality heirloom pieces. The Lancasters will be incorporating eco-friendly practices in many aspects of this new line including harvesting lumber from naturally fallen trees.
Cuéntanos a qué tipo de público quieres llegar
upper to middle class "pottery barn" type families
WORDS TO DESCRIBE WANTED LOGO--
-simple but not cold
-not 3D and modern
-logo can easily be changed to "Home", "Millwork", "Corporate" or whatever the adjective after Lancaster is.. maybe with different accent color to distinguish
-should feel inviting, friendly, and warm, yet classy