The logos design is for a clothing brand.
The brand is supposed to be a lifestyle fashion brand (not a sports brand!) that sells fashionable basics (Caps, Shirts, Hoodies, etc.) at a good quality and an affordable price. The style will not be screaming and flashy, but cool and discreet. That means main textile colors will be black, white and grey, the cuts will be modern and reduced with only a few selected attachments (batches, stickers, etc.). In most of the cases, the contrasts will be low.
So also for the logo the colors should be descreet, maybe with the exeption of one "highlight" color that could be gold, silver or any other apporiate suggestion from you.
Testimonials like male sports athletes and celebrities wear the clothes in the leisure time and for casual clubbing. The aim is to trigger awareness and desirability for the brand and the clothes displayed.
One main requirement on the logo design is that the brand name is visible and easily readable so that the consumer that see the picture of the sports pro wearing a cap or a shirt in public can easily recognize the brand name behind.
The main target group of the brand is male, between 16 and 25 years old and lives in international metropolitan areas / big cities in Europe.
It is important that the logo design represents the idea and philosophy behind that brand that is:
Be ambitious and aim for your goals. Work hard and do your best to achieve your goals. If you have achieved a goal - even if it is only a milestone on your way - be proud of it, celebrate it and glory in it for a moment … you deserve it. Proudness does not have to be negative! If you have a humble and modest mindset, proudness can give you the energy to achieve something special.
The brand name could be spelled "B.proud", "B|proud" or "bProud" or another similar version. The letters could be capitalized or lowercased or a mix of it. Furthermore, different ways to arrange the elements ("B", dot or vertical line and "proud") are imaginable in the "word" logo.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
I'd like to explore the following colors:
Yellows: Energy, intellect, fun and youth.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
It would be great, if you could add some words to your logo suggestions on your considerations behind the corresponding draft: Why does it best represent the idea behind the brand and the cool, but descreet style it represents?
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