It does not have to be a completely new logo. It can be an update of our current logo but addressed with a font that looks more custom/appropriate for a logo.
We need a logo that can flex to incorporate our different lines of business.
So we need to see 4 versions of the logo:
1) Midwest Center (our corporate logo)
2) Midwest Center for Stress & Anxiety (for our CD/DVD programs)
3) Midwest Center Personal Coaching ( for our peer-based coaching)
4) Midwest Center Naturals (for our herbal supplements)
Our target audience:
Age 45 - 60
Married with kids
Suffering from severe anxiety, panic attacks, stress & depression and seeking help from someone who understands what they are going through.
We need a design that inspires a sense of hope & calm.
If we find a designer whose work is exciting, we have several more projects to come: business cards, packaging and website!