we are a new sport nutrition brand. We will sell product to woman and guys .
Fitarmy’s philosophy will underline the community and the sense of dedication while empowering ambition and discipline.
One important thing is even though the name of the brand is Fitarmy, we don’t want to focus on the military side of the word but more on the idea of community, being part of the army of fit people.
The whole marketing will be based on this idea of community and dedication in order to reach goals while challenging yourself.
As far as the philosophy of the brand is concerned please find below our key words that define our mission statement:
Our strategy will focus on two distinguished paths :
· weight loss
· muscles building
We want emphasize on targeting a bigger part of the market. Our target audience will be:
· Men and women wanting to look nice and lose weight, who go to the gym, but not intensively
· Girls who train a little bit for a certain period of time (before summer for example)
· Girls who want to have a skinny belly and a nice but.
· Guys who would like to get fit without being extreme
The design will need to be appealing for those girls and guys. But the trick here is that we do not want to forget the other part of the customers who train more regular and seek higher objectives. But we won’t focus on athletes and hard-core bodybuilders only.
THE LOGO MUST BE APPEALING TO GUYS AND WOMAN IN THE SAMETIME