Organization: I teach Pilates in my home studio and travel to peoples' homes to teach them Pilates.
Target #1: My home studio is mid to upper class males and females who want to look and feel good about their bodies. This includes moms who want their pre-baby bodies back, especially with babies age 0-3. Moms can bring their babies because my home studio is a baby-friendly environment. Target is also pregnant women who want to stay strong and in shape and help alleviate pains that come during pregnancy.
Target #2: Clients who have me travel to their homes are upper class who are too busy to travel to a studio and who have higher disposable income to pay an instructor a higher rate to come to them.
*All Pilates clients desire better posture, a stronger core (especially, abs and low back), a toned body, and a flat stomach.
Secondary is those who want to eat healthy. Hence the combination of the words "paleo" and "pilates". In order to be healthy, one must not only workout but also eat healthy. Pilates should be at the center of the brand though.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I'd like to incorporate 1 or more images of Pilates body positions into the logo. Image(s) could be silhouetted or one of the letters in the font or an underline or a symbol. I am open to ideas. Attached are some images. The ones titles "long stretch" and "handstand" are me. The image titled "arabesque" is one that I found online. One is from the brand Toe Sox. https://www.google.com/search?q=toe…35&bih=623 If you use the ones of me, please smooth out the clothing (ie. the wrinkles in the pants and back) and remove some of the material hanging from the stomach so she appears to have a nice flat stomach.
Logo and font should emote the following: passion, dedication, healthy, toned, tall, lean muscle, strong, good posture, agility, flexibility, stability, sexy, energized. I like the body images the brand Toe Sox uses to emote these feelings. You can see them via the following link. Most are in b&w-ish/sepia: https://www.google.com/search?q=toe…35&bih=623
Font should be bold, but not overpowering; sexy (appealing to both men and women); and balanced - not rounded but not cornered. The letters "P", the 2nd "L" and "B" should stand out.
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