Fitthenics is a brand founded to promote movement as a way to a healthy fitness lifestyle. "Make people move better, and be the best version of themselves!" is the tag line. Fitthenics is focused on 3 key areas; Movement Assessment / Education / Practice. I'm open to the idea of bringing in the themes into the design or not.
Target market are people interested in moving better; mixed discipline training facility for calisthenics, gymnastics, yoga, rock climbing, ninja warrior, martial arts etc. Also, the logo has to be applicable potentially attached to a product.
Overall I want to logo to not look cheap, or too complicated. It should show an essence of calisthenics - beauty in movement, balance, skill so that people can immediately identify what the business is about (this is why I feel incorporating some form of calisthenics balance (attached) may help).
The business name doesn’t have to be in capitals, it could work in all lower case also.
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As my business is focused on Movement, I have included outlines as examples of hand balances that in a very simplistic way I would be open to see brought into the logo purely as a basic outline, perhaps into the letters.
Overall I'm after a design that is more on the simplistic but cleverly integrated name / outline spectrum, than a design with too much going on in it.
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