We are a business which will specialise in having a range of functional fitness products to sell into both local and overseas markets. The main point of difference with this business will be that every product is “functional” or specifically designed to enhance/improve a user’s work out experience. Our initial product range will include a specialised phone case, a gym shirt made out of unique material and a specifically designed gym bag. Target Audience - serious & casual gym users, cross-fit, athletes and people who are involved in the fitness industry.
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Diseño de inspiración
We would like a simple and effective design. The logo can be based around the letter A, relate to adapt or be a basic symbol like underarmour or the brand "do you even". Eventually our brand may not just sell products into the fitness industry. We would like to either have addaptt as a company name all in capital letters or all in lower case letters. We would like our logo and brand name to be able to be used together, or both separately. For example on a t-shirt we may have a small logo on the chest and addaptt on the arm.
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