Shield Maiden Apparel is a clothing brand specifically targeting female Crossfit and Functional Fitness participants. (Due to copyright, we will not be using the word crossfit in any of our marketing etc.)
We want to provide strong women with smart quality garments they can train in or equally wear away from the gym.
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Diseño de inspiración
Shield Maiden. Inspired by stories in Viking folklore of female's who instead of staying at home to look after the homestead, would sail into battle alongside the men as their equals. The functional fitness community has been groundbreaking in pitching females as equals to their male counterparts in a sporting arena. Something that few other sports have achieved. We want to celebrate this and imagined a brand of clothing depicting a Shield Maiden. We are targeting a very specific demographic. Women who participate in Crossfit and similar types of training such as Olypmic weightlifting. We would like a striking logo including some kind of image of a shield maiden. One that we can easily print onto high quality T.shirts, vests, sweat pants and shorts, whilst still be able to use it in the majority of our marketing on the website etc. Ideally single colour, but a design with more colours would be considered if it's the right one.
I have included some pictures of modern depictions of Shield Madiens from the TV show Vikings and images of some of the top female athletes who are at the front of the functional fitness movement in the kind of garments we would be selling. They are also coincidentally Icelandic and Scandinavian, just like their Viking predecessors. Any writing would ideally be icelandic or nordic style.
The main thing is portraying a strong female character and a stylish logo with a nordic/viking feel to it.
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