Right now, my fitness studio is called The HIT Locker. We've re-branded and are changing the name to ElliptiHIT with new colors and want a new logo but we want HIT to look the same in the new logo.
We use ellipticals instead of treadmills so it's easier on the knees. We simulate running, hills, sprints on ellipticals and incorporate strength training and nutrition into every group training workout, too. Our target audience is anyone over 35 years old that wants to lose weight but is busy and/or has had an injury that has kept them from exercise. They like the idea of group training for a fraction of the cost of a personal trainer.
The biggest objection we hear is that people are too intimidated to walk into the gym. That's why we changed our colors from black and white to the blues and green. Our marketing messages are more like "Hey! You're busy we know. Maybe you haven't been to a gym for a while... but you can do this and we'll help you. Not only do you get a great safe workout that's fun, but we talk about food and damage control strategies so you can lose weight faster and easier." The ellipticals are so much better than treadmills for "running" and we're tired of explaining that we use ellipticals and instead are putting it in the name. We don't want to sound like "the old folks' gym" though... it's still a hard workout... just not painful and much easier for people over 35 to lose weight because of our nutritional guidance and easy-on-the-joints High Intensity Interval Training (HIIT).
We are franchising this year and want a cool logo for signage and T shirts. We are launching an app in a few weeks, too. Want to use the "HIT" part in the app.
¿A qué sector dirías que pertenece tu empresa?
Otros requisitos relativos al color
Turquoise HEX: 1DB3C2 RGB: 29/179/194
Blue HEX: 11407F RGB: 17/64/127
Green HEX: 84C358 RGB: 132/195/88
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We'd like to be able to pull out one graphic element for Tshirts.
I think I just love these colors and playful style.
Clean. Good for app icon.
Simple text with a graphic element.
This is a great logo for signage as well as an app icon. A longer logo is better for the storefront.
Clean for app icon. One graphic element is nice.
Text and clean graphic. I'd like to see something with Ellipti (graphic) HIT perhaps?
I love our current logo -- but we're changing the name to ElliptiHIT. I want "HIT" to look the same in the new logo with the dumbbell for the "I" in "HIT". Because the actual acronym is HIIT for High Intensity Interval Training, I'd like to see two colors on the dumbbell "I" so it looks like it could be two letter "i"s in one. (Maybe that won't work but I'd like to see it.)
Having a more horizontal logo than our current one would also solve some signage problems so I'd like to see both plugged into our current logo as similar as possible and one looking more horizontal :
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