I'm really excited to get some fresh views from everyone! My brand was created because I am sick of traditional gym structures. I'm challenging the industry and I'm pushing the envelope to offer solutions for clients because I truly value their success.
I like clean, minimalist, modern design, and blue/grey or teal/grey are color schemes I think work well. Color variations would be great for different backgrounds. A logo that shows forward thinking, innovation, etc.! :) You guys are the experts - so I am very open to your ideas outside of my own. And if you have any ideas for a new slogan, I'm open to that as well.
My current logo is attached, but I feel like there is more to be desired here. I just don't feel it is cohesive anymore and it just feels too busy (too many colors, shadings, etc.) I like that it is a horizontal image, but then I have trouble with square boxed placements (think Facebook profile photo or app icon).
I also attached a color scheme I like from another contest winner on this site (credit MO_ONK). I am very open to other color schemes - blues are very nice to work with too (see color preferences section). Sample fonts that are clean are also attached. Some fonts in the above design section is nice too.
Also - I have an example of another design with just the lettering. I kind of like the idea of having the entire company name together, but having FORWARDTHINKING in a different bold or font than FITNESS. Creates a neat separation.
I am very serious about this contest, as I've already invested a lot of money in my current logo. I want to take this to the next level and I am taking time out of my week to make sure we can work together to make it great. Also note - I am putting together details for my website. Winner of the contest will more than likely be my web designer if they are interested!
** PUBLIC NOTE** 05.08.15 **
I want to thank you all for your hard work. Some of you have submitted some really neat concepts. I wanted to give a suggestion to everyone to make your lives easier :)
When thinking about the logo design aesthetics (clean, minimal, sharp, futuristic, modern, sophisticated, etc.) - think about the brand message - 'results through innovation'. Also be aware of our target audience being 65/35 female/male split. We can't have any kind of buff muscle builder figures or biceps bulging. This is insanely traditional associating and it scares people away.
Also, I definitely want a logo that can stand on its own. If I were to take the company name from the logo, I want people around my area to recognize the brand. If I have a t-shirt with just the logo on the front, someone should say "Oh, that's Forward Thinking Fitness".
In summary - questions to think about:
1. Is my logo representing the brand message with its aesthetics?
2. Is the logo easily recognizable without the company name attached?
3. Is the logo attractive and clear on different backgrounds? Can the logo be easily changed into a neutral color (black/white)?
If your answer is yes to all of the above, you're on the fast track to hitting this contest out of the park.
Again, I thank you all for your time and effort. You have all been really great. I can't thank you all enough for your valuable time and patience.