We're a small european startup, which will provide astrological services to lottery players from various EU-member countries.
EU Lottery players are our target market;
- age range from 16-65+
- low- to middle-class appeal
- for both women & men equally
- "player mentality"
The Logo will ideally be usable in both electronic and print media.
We're looking for a brand identity for our startup, which provides astrology based services to Lottery players in the EU.
The winning design will determine the entire identity of our startup.
* Logo text "astro-lotto"; optionally ending with ".com"
The designer is free to choose the capitalization for each letter in the logo. The logo may or may not contain the ending ".com".
* Logo must be easy to read; serif fonts should be avoided.
* minimum size ~ 472x118; larger sizes preferred, as we intend to use the logo as banner/header element for our website
* Logo may not contain elements referring to money or currency
* Logo should, ideally, be convertible to black & white or grayscale with little modification, as we intend to use it for print media as well.
In terms of style, we are looking for a blend of positive, affirmative and sincere, a little flash but not overdone. Two steps up from tabloid level and two steps down from Wall Street Journal.
You are free to choose a pleasing colour scheme for your logo. While the target market is EU, it's not a requirement to use EU symbols or colours. We are looking for fresh ideas and so we will consider all designs meeting above criteria equally, regardless of typography and colours. Surprise us!
The attached flyer is from the original device our service will be based on.