We are launching an honest, trustworthy, friendly alternative to the Geek Squad and are calling it Nerd Crossing (think yellow traffic signs - Deer Crossing, Road Work Ahead, etc). We want to portray ourselves as a fun, friendly company but one that also knows how to get the job done.
Both founders are very engaged in community service so giving back to the community will be an integral part of the company's core values.
1. People who need reliable help with computers, smart phones, iPods, home electronics, and other technology needs.
2. People who are frustrated with the Geek Squad.
3. Baby boomers and non-profits - we plan to offer discounted services to both seniors and non-profit organizations.
4. Non-tech savvy computer users
We need a character new logo for our company. This logo will be used to create brand recognition that will be integrated into our new website, stationary, apparel, hats, t-shirts, magnets, signs, etc.
Our initial idea was to use the diamond-shaped yellow "deer crossing" sign, replace the deer with either a picture of one nerdy-looking cartoon character or a "Nerd Herd" (maybe three nerds walking across the street carrying computer, monitor, smart phones, etc.). The nerd picture would be surrounded with the word "Nerd" on top, and "Crossing" on the bottom. We are open to other plays on the traffic sign concept (road work, call box, speed limit, etc.). In addition, the final character will be used as the company's mascot, in animation and in various poses and views.
Please give the logo in as many formats as possible along with source format - we will be using these for both print and web.
Please do not use any stock images or clip art in the logo