Additional logo design information:
1) Since the word ''Profter'' is not linked with home renovation/contruction, need to build a little of the ''construction'' or ''home renovation'' feel into the design. But please avoid falling over into too much clichés (like big muscular construction guy with yellow hat)
2) Can make use of little ''construction/renovation'' icons, but not a requirement
3) Keep design modern, simple and clean
4) The target market are men and women 30-45 who are home owners
5) If the logo was a person, it would be a 35 year old male, very successful contractor driving a BMW
6) Must integrate well on current website - See beta http://www.profter.com/ but keep into consideration that the site will be evolving in terms of graphics over the next months
7) If you have interesting, non-construction related designs please don't hesitate to upload them.