The client is initially looking for a wide range of different concepts which we’ll narrow down to a style that suits – watch for feedback. The only specific direction from the client is for something that isn’t fussy, busy or mundane but easy to read and clearly describes their services.
Studio Vee has previously provided concepts to the client which have been too busy for their liking – they are available for viewing at http://www.tinyurl.com/ygncguf/ and should be used as a reference of what to be careful of.
• Symbol – This needs to represent Show West’s core activities – amusement rides and games. We would like to see something iconic of the industry or preferably, a Show West attraction – see the website for a lineup.
• Typography – Reference the Yellow Pages ads for an example of the hierarchy between the business name and tagline.
• Layout – The successful logo will probably need to be more than a wordmark, though clever integration between type and symbol might be a winner.
• Colours – We have no specific scheme in mind initially so watch for feedback.
The logo should work effectively in different sizes and in colour or solid black
Final artwork must be delivered as a vector graphic in Photoshop or Illustrator formats allowing us to scale and modify the logo in future.
Please list of any fonts used in the logo
We require all ownership rights and copyrights