We engage clients in progressively challenging creative workouts. Allowing them to have fun and enjoy the workout is a big part of our success. Target audience is adults. Men and women 25-50. Based on my experience I feel that the majority of my clients will be female.
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The logo has to communicate a sense of fun and enjoyment. Part of my marketing is not being so serious that people are intimidated or dreading workouts. It has to have a light energy to it. That is very important. I am thinking of some sort of fun character that resembles me. I have attached pictures of myself. I also included a pic of a fitness robot that I thought was cool and fun. My character doesn't have to look like that, but it was something that looked good to me. I would definitely like Royal Blue to be incorporated in the color scheme. In combination with other colors.
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