I would like to change the way we travel. A lot of people worry about global warming and who is to blame. That's fair enough but I am much more interested in actually doing something about it. gocarshare is an innovative website will help people share car journeys. Its a new project but it has big aspirations to be truly international and to help people travel in a cheaper more enviromentally friendly and more fun manner.
Predominantly young people (18-30) but not by any means exclusively
Anyone who is a little bit adventuress
People travelling to sporting events, festivals and weddings, commuters, people going on holiday
Ideally the logo should exude what we stand for ... being fun, doing the right thing, trying to make things a little bit better, having a sense of adventure.
As far as colours go, that's up to you. Green would be an obvious choice given our environmental credentials, but I am willing to consider anything. Bear in mind that the website hasn't been designed yet so we wouldn't want to have anything too crazy colourwise that will restrict our options for the design (unless there was an option to have a neutral coloured version as well).
One idea I have had so far is to use the colours of some traffic lights to make something really emphasise the 'go' in gocarshare. Please feel free to try something out in this manner or alternatively prove to me that that is a stupid idea by coming back with something different and better.
Right team, I think I've given you enough to get started. Fire back any questions, I am more than happy to go into more detail.
Go, Go, Go!