Fun logo for FitBody Foods

Logo to be used on business cards, website, packaging, promotional brochures. Single baked granola energy bar product now, but expansion aspirations.

http://www.fitbodyfoods.com

I need a logo to use on all materials so that my customers will think of my company / product when they see the logo.  Currently, I have used Vista print template for cards and Go Daddy template for website.  I have had positive reactions from both but there is no cohesiveness between the ideas expressed in each.  Lack of a logo / brand id is keeping me from getting product into the market. 

The current product is a healthy, whole food granola bar that I have been selling to my fellow boot camp exercise group.  It measures about 2" by 2 2/3 " so logo will need to be legible on a label for that product that will also need to show ingredients list and nutrition information.  I am open to putting ingredients and nutrition on a separate label on the back of the product and using the front just for the logo.

- FitBody Foods - "F" and "B" in fitbody, as well as "F" in foods must be capatilized.
- Possible tagline "Feed your Body".
- Possible product name "FitBody Bars"
- I like color, especially purple and green but prefer ability to print legibly in black and white.
- Want to convey:  alive, growing, health(y), fit(ness),
- Like clean, stylish, Copperplate Gothic style font, but not tied to font, it's just an example of what I have tended to like.
- Target markets includes busy moms and baby boomers so I need a fast easy, unambiguous read
- Vector format
- Room for idea to apply to extended product line
- Try looking at my current business card on Vista:  http://www.vistaprint.com/vp/welcom…page=myact

- Don't want to be viewed as a "hippie" granola bar
- Flash tomato graphic from website has been well received but too "fresh from the vine" for my product
- Don't really care for the brown tones from current website, purple-good, red-good, brown-bad.