Organic Authority is your trusted friend and the web’s leading resource for all things (what else?) organic! Food, drink, entertaining, health and more: come chill in our kitchen as we test drive the best recipes and chat about the organic lifestyle. On Organic Authority you’ll find out how to grow your first apartment herb garden, how to host a summer BBQ your friends will rave about for seasons to come, which natural deodorants actually work, and much more. Organic Authority has all the tips and expert advice you need for tasty living good.
We reach an audience that is mostly female (about 70%) trendy and into green and health, but not treehuggy. Our audience likes to take control and achieve, to experience new places, people and things; to be enlightened and informed. To be an achiever requires resources, inner strength and drive. And our readers have the resources to "buy" (or use). Our readers are not grungy granola, they are hip and smart trendsetters.
We need a custom typeface logo that maintains a modern look but is unique and branded. We need something that is very hip and we are expecting good, modern, striking design. It needs to look really upscale, high end, big brand, sleek and modern and appealing. It should be super clean, nothing too layered or grunge. Currently our colors are orange and green, which we like, however we are open to other colors.
We like the orange tones used here: