The Naked Cleaning company is a manufacturer/supplier of natural, environmentally friendly, healthy cleaning products for home and body.
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We would like to inject fresh funky fun into the cleaning world and we need a iconic logo to build on our success. We are trying to create a global brand, this logo really needs to set us apart from any competition. The Naked Cleaning Company is aiming to reduce chemical toxins in our personal environment, we use fresh, healthy, natural and organic ingredients. The aim is to create a brand that fresh, modern, clean and easily recognisable and appeals to all ages. We want to put a funky twist on the bland world of cleaning products. We will be aiming at the middle to high end of the market, classy but funky, we want the brand to be fresh, fun and funky as our products possess the fell good factor when used. Age 16 - 60, health conscious for themselves and family, environmentally conscious probably more affluent type, brand influenced, possibly higher education levels.
The basis of our success will be built from this logo design.
Our slogan is 'Proximity Detox'
(The way we operate and want to be recognised is similar to the innocent smoothies brand.)
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