Company Picture is a photography business based in Berlin, Germany. It’s a spinoff from the currently existing manuel frauendorf fotografie. You can get an idea of the kind of photography at http://www.manuel-frauendorf.de.
Company picture covers a wide range of still photography needs for mainly small and medium size businesses. The photography services range from product pictures to real estate/ architectural photography, events and hotel photography to modern portraits of CEO’s and employees in the workplace.
In addition, a special aerial photography-technique is used for pictures of architecture.
In order to pursue new marketing activities an exclusive and extremely professional logo should be developed. This will be integrated into a website which is in the making. Unlike the current website the new platform will cater entirely to the B2B customer and deliver more detailed information on packages, range of services and usp.
In the future a moving picture segment (e.g. imagetrailers) will be established as well.
Realestate investment companies, Hotels, production industry and service companies, small and medium businesses, Non Profit Organizations, Foundations…
The logo should contain the brand name "company picture".
Feel free to include elements of a camera e.g. a front lens, dials, focuspoints or viewfinder but not some clipart of a camera itself. But you don't have to. You're free to be creative here.
Two or maximum three color design would be fine.
The designs need to be clean, simple and innovative. Brand recognition is a key element but stay open to anything that might spark an interest.
Keep in mind that the new webpage-background will be dark- either gray or black. The logo should therefore work on dark backgrounds as well as on white, such as letterheads or email-signatures!
Maybe just flip to opposite colors in two logo-versions.
Personality trying to get across with the logo: creative, reliable, professional, unique, sophisticated, dependable. The logo should be innovative, clean, sharp and modern/cool but not too freaky or cartoony.
After all the target audience is decision makers within the Companies approached. It must be well readable also in small print or on business cards.
We need the logo as psd file with layers.
Looking forward to the designs!