The logo should contain the brand name "company picture".
Feel free to include elements of a camera e.g. a front lens, dials, focuspoints or viewfinder but not some clipart of a camera itself. But you don't have to. You're free to be creative here.
Two or maximum three color design would be fine.
The designs need to be clean, simple and innovative. Brand recognition is a key element but stay open to anything that might spark an interest.
Keep in mind that the new webpage-background will be dark- either gray or black. The logo should therefore work on dark backgrounds as well as on white, such as letterheads or email-signatures!
Maybe just flip to opposite colors in two logo-versions.
Personality trying to get across with the logo: creative, reliable, professional, unique, sophisticated, dependable. The logo should be innovative, clean, sharp and modern/cool but not too freaky or cartoony.
After all the target audience is decision makers within the Companies approached. It must be well readable also in small print or on business cards.
We need the logo as psd file with layers.
Looking forward to the designs!