We sell t-shirts and other casual wear and accessory products (e.g. bags) to the Indian audience. We want to come across as a hip, energetic, colorful and urban-stylish brand. Untucked refers to a state of mind. We're about fun, but we're also a design driven firm- so we need a logo that's modern and sleek while still being fresh and approachable. Ideally we are looking for a departure from our existing logo. Please do not get anchored down by what we currently have. We need a different approach- one that us clean, fresh, and modern. We want to stay away from huge block letter fonts. Please think, anti-clunky. We're open to pairing the text with an image that reflects what we sell (t-shirts). But it would have to be in a creative or subtle way.
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Current website is at http://www.gountucked.com. We don't like the current logo, but the website color scheme works well for us- its high contrast and colorful. Our audience is urban Indians, and we want to come across as a youthful, energetic brand of international design quality and prestige.
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