Ever get a jacket or polo with your company's logo on it? What about during high school when you played on a sports team? Then there's a good chance that favorite jacket or polo in your closet is made by us! Charles River manufactures and designs outerwear and active wear for resale to corporations and local businesses as well as teams, schools and colleges. We work with over 13,000 retailer and distributors of our apparel who logo the items and sell to the consumer. you can learn more about us at http://www.charlesriverapparel.com and also please visit our new website launching soon at beta.charlesriverapparel.com to see the new imagery and visuals we are using.
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We are based out of Massachusetts thus the name "Charles River" Apparel (which is a very popular river that runs through Mass.). Our founder utilized the sport of rowing and its values (perseverance, determination and teamwork) which we still hold very dear to this day (we are a family business founded in 1983, over a quarter century ago).
The rower (s) represent the spirit of our company and we love its symbolism. A problem for us is that people have a hard time seeing the rower, the boat and the water and understanding what it is. Plus we also want to embroider the logo on shirts and jackets (since that is our primary business). When you do this the rower turns into a blob and the text can get too small to embroider clearly.
The logo uploaded for this project is our current logo, used on our latest catalog and in our marketing materials. We also have another version of our logo (currently on our website) that has mutliple lines and an oval design. We have moved away from this as it has a dated look.
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