“Dr Levi” is a talented Doctor that operates 2 businesses. We need a logo for both businesses:
• “Dr Levi’s Smile Shop” – as a leading dentist, the Smile Shop focuses solely on teeth whitening procedures
• “Dr Levi’s Sleep & Snore Centre” – this business is for the diagnosis and treatment for snoring and sleep disorders
The name “Dr Levi” is the headline brand. We imagine the structure of the logos to be: “[Dr Levi emblem] [name of business]” so we will have the same emblem across both logos, but in a slightly different colour scheme. Businesses are:
- Dr Levi's Smile Shop
- Dr Levi's Sleep & Snore Centre
The goal is to make sure people know that it is a "Dr Levi" business, whether that is teeth, sleeping, skin care, or any other type of health service.
For an example, think of Virgin – they are an airline, gum, health, credit card company, music label etc… - http://goodlogo.com/images/extended…tching.gif
The emblem (that appears before each business name) will be the link – like “Virgin” use their brand – so this could be Dr L, Dr Levi, DL…
In both cases the service offering is quite premium – Dr Levi is a well-known service professional who has appeared on television and other media.