We will design, produce and sell young ladies underwear. Underwear to be marketed to the age group of 16-25 year old females. The underwear is to be sold on-line around the world. The term Bitch Stitch is meant to be edgy, blunt, impolite, slightly vulgar. The logo and font needs to appeal to young, youthful, peer pressured, quietly provocative, and impressionable female. The logo has to be simple, strong and memorable.
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Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Again the demographic will be 16-25 year old females, high school, college, university, single or married. The styles of the underwear will be similar to Victoria's Secret Pink line, please visit the website to understand the target market and age group. The sketch I've included is a shield ( bold, strong and protective) that needs flames ( wild, adventurous and flirty), at the top of each of the three tips, as shown in the second sketch.
The letters B S need to be in the logo and separate from the logo. The term Bitch Stitch, the letters B S and the logo will sell the brand.The font must appeal to this demographic. The underwear will display the" logo" or the letters "B S" or Bitch Stitch or a combination of the three. Bitch Stitch and B S will be the same font.
The forth file describes the different colors, styles and overall perception of the brand.
The winner of this contest will understand the conceptional direction of the brand Bitch Stitch and will be involved in future graphic designs.
Please post all questions regarding the development of the logo and font.
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