Torrance Adult School (TAS)
Are you interested in designing a modern logo for one of the leading adult schools in Southern California? We are ready for a change. It's time for the TAS owl to fly the coop! We’ve decided to freshen up our school's logo which has served us well, but is ready for a makeover.
Our school serves a tight-knit community south of Los Angeles, California. The mission of TAS is to provide high-quality, affordable, educational and personal enrichment opportunities in an era of rapid technological, economic and social change to empower a diverse population of adults to be effective citizens in the home, workplace and community. We provide classes in ESL, Career Tech, Adult Basic Education & High School Diploma, Parenting, Older Adults, and much more. http://www.tastusd.org
NOTE: We are currently going through a WASC accreditation process. One of our institutional goals is to improve our communication with existing and potential students. The logo redesign is part of that self-improvement process.
Our existing students are 70% female, with an average age of 42. More than half of our students are second-language learners, and those students predominantly speak Korean, Chinese or Spanish as a first language. We serve a wide range of adults from those finishing high school to parents learning how to care for children to employees needing retraining or completely new skill sets to older adults staying fit mentally and physically. Ideally, we would like to reach a variety of markets, but the emphasis should be on the majority of our audience (those age 50 and below).
About the Project: Our existing logo has served us well, but is a bit old-fashioned and in need of an update. We are looking for a modern logo that has cross-generational appeal. We are open to all color options and designs. The owl can stay or go, or be adapted somehow. Main target audience is women under 50. "TAS" must appear somewhere in logo. "Torrance Adult School" is optional.
Usage Areas: Web, print, banners, signs, letterhead, business cards, postcards, mugs, t-shirts ...
* all logos must be created in vector format and saved as .EPS files
* you must create original artwork (no clip art, stock photos or other third-party images can be used in your designs)
* open to all who wish to enter the contest
* winning design will become the property of Torrance Adult School - all other submissions not selected remain property of designer
More About Graphic Format
Please submit your artwork in vector format for greatest flexibility. Submit the original file and an .EPS copy on CD. NOTE: JPG, GIF, TIFF and PNG files not accepted.
Do not use clip art, stock images or third-party images in your design, to avoid copyright infringement.