Connected is a web-based personal relationship manager that brings your contacts and conversations together in one place across all their online networks. You can think of it as a tool for networked professionals to create a personal addressbook that keeps track of all the conversations they are having across Facebook, LinkedIn, Twitter, Gmail, Google Calendar and Google Voice.
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Connected’s target audience is business professionals in their 30s and 40s that spend a lot of their time on email, calendar and social networks like Facebook. The brand needs convey credibility and professionalism, but at the same time feel fresh and accessible.
1. Deliverable formats are in a 100% vector format art (.AI) and PSD
2. We require two versions of the logo. First the full mark and also a smaller square version for an app. (For example, Facebook has its full logo of white Facebook text, and then a white f on a blue background for their smaller square version).
3. We have a strong preference for very horizontal logos that can fit in the header on a website rather than square logos with the text sitting above or below the art.
4. Try to have simple but visually striking logo design from the typography or mark, such as Facebook, Skype, StumbleUpon. Don’t get too fancy with the logo art.