We are a new company that develops proprietary technology for deploying video advertising on digital out-of-home screens. Typically these screens are placed in points of sale (stores, food trucks), points of transit (taxis, airports, buses), and point of leisure (stadiums, gyms, concerts).
Tipos de logo a explorar
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Background: My founding partner, Scott, is the great nephew of Philo T. Farnsworth, the inventor of the electronic television. With Farnsworth Digital, Scott, is taking the television to another level, from electronic to digital
We would like to play on this in the logo, using a "retro" style in the word Farnsworth or both and showing an old television set (with antennas) as an icon in the logo. The time period is around art deco. We played around with some concepts and we kind of liked a cursive font but not married to it. We also liked the Frigidaire logo for a reference. We could incorporate a contrasting digital style in the word Digital but not married to this either. We really like to play on the "Farnsworth" heritage as much as possible.
The slogan is "Targeted Media Networks" but this does not have to be in the slogan necessarily