We are an Italian company that produces and distributes high quality clothing, designed specifically for the Latin American men.
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Gaetano Boccuzzi is a new italian brand who produces clothing, in particular high quality men's shirts.
The style is very elegant, refined, classy, yet unpretentious and accessible to all; Gaetano Boccuzzi intends to revisit the finest tradition in a modern way.
The target audience is middle-class and rampant man in Latin America (Santo Domingo, Cuba and throughout South America).
The kind of man who loves these shirts works in a bank or in a office, attends the trendiest bars, travels and has culture, and is appreciated by women.
Gaetano Boccuzzi intends to communicate the source of made in Italy, which is synonymous of highest excellence in clothing all over the world; however, I think I believe that bringing the full name in the logo is more than enough to recognize the Italian roots.
So, I consider that a good solution would be to set the new logo like this:
GAETANO (mark) BOCCUZZI where the the mark you will create can survive alone, for example printed on shirts' label. But this is just an idea, if you come with better ideas I will evaluete them.
REMEMBER: this brand wants to communicate high class and quality guaranteed by the made in Italy, in a geographic area where fashion is later some luster, if compared to the Western fashion.
These are the mayor competitors, please don't inspire to their graphic communication!!! I'm showing them for their products:
I'm waiting for great designs, logos out of brief won't be evaluated!!!
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