Help Kick Start the Recovery: Design our Logo!

FranchisingWorks

FranchisingWorks is a social enterprise based in the UK, that operates a national programme aiming to stimulate new businesses and jobs in city areas using franchising.

Audiences:
1.
- Franchisors/Investors
- Typically successful, self-made businessmen and women in their 40's and 50's
2.
- Local public sector bodies with responsibilities for enterprise employment and regeneration
- High Street Banks
3.
- The general public
- A diverse range of people: different backgrounds - social, ecomonic and age
- Those interested in self employment

It needs to include the words 'FranchisingWorks'

The word 'Franchising' should have greater emphasis than 'Works' but they should still be in tension with each other.

'Franchising' should be in a classy, quality typeface.

The design should represent
-joining together
-connectivity

The logo should be:

- soft-corporate
- forward looking
- accessible
- dynamic
- encouraging
- contemporary
- trustworthy
- credible
- authoritative

Colour range:
Avoid neon brights

Example of other logos typifying these criteria
- HSBC http://www.hsbc.co.uk/1/2/
- Blue Orchid http://www.theblueorchid.co.uk/
- Venture http://venturemarketinggroup.net/
- ING Direct http://www.ingdirect.co.uk/

It will be used on
- a website
- letterhead
- business cards
- banners/leaflets