We are a content marketing site focused on informing and education our community on fitness, health and wellness topics, viewed through the lens of lifestyles. Specifically, introducing them to inspiring or intriguing people that have crafted lifestyles around these areas interest. Our main focus is Podcasting, live video and blogging, with an eye towards supported content. Our target is men and woman that are interested in crafting a lifestyle focused around health and wellness activities. Therefore have an interest in intriguing or interesting people that have accomplished it.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Ligeros y neutrales
Otros requisitos relativos al color
We are not afraid of color but it has to be a timeless logo. Nothing trendy that we will hate in 2-3 years.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Cool use of text.
font and text is cool and the lemon/record give a hip vibe.
simple logo, that is timeless and has branding potential
Our tone is somewhat irreverent and quirky but informative and intelligent... We DO NOT intend to do self help or life coaching, so that tone should excluded. We envision the logo in line with outdoor apparel brands; timeless, simple and classic. See message that I wrote to all designers as a bigger better reference: "Imagine our "audience of one": Attitude is a, little bit athlete, little bit meathead, a little bit hippy spiritualist, a little bit outdoorsy, little bit psychedelic explorer, little bit adventure seeker, a tiny bit metrosexual, and a bunch of suburban dad or mom. Tone is, authenticity is a must, but having a loose, irreverent, intense, energetic, goofy and fun style, look, and feel." Also don't forget we are a podcast and content company, that can be a big part of this message.
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