Located just outside Rocky Mountain National Park in the town of Estes Park, Alpine Legacy is a new company that sells real estate in a mountain resort town in Colorado. We specialize in second homes and vacation homes but also deal with real estate sales of all types.
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This is a brand new company. My primary demographic is wealthy individuals aged 40 to 75 who are typically contemplating real estate for retirement purposes. These people also have a family legacy on their minds. They wish to create a place for memories and to pass the property on to their heirs in the future.
The logo needs to appeal to those with an active lifestyle without being too adventure sports oriented. Estes Park is not a ski town, but people come to Rocky Mountain National Park for the beauty of the mountains and to experience wildlife (elk are very prominent in the area). Hiking, Snowshoeing, wildlife viewing, and enjoying mountain views are the main reasons people come to Estes Park.