Peaceful Warrior, a Soul-Centered martial art, is a unique and innovative empowerment program that was created by Heather Daly in 2010. The program’s martial arts foundation comes from both Tae Kwon-do and Kung fu, of which she has extensive experience in. PW's empowerment curriculum is derived from Heather’s educational background in personal/Spiritual growth. She holds a M.A. in Spiritual Psychology and another Master’s in Spiritual Science.
The focus of this empowerment program is to provide students the highest quality instruction available, in a safe and positive learning environment that people of all ages and athletic abilities can enjoy. This is done through both 1-to-1 coaching as well as small group classes.
Peaceful Warrior Martial Arts provides a holistic training experience, ranging from basic martial arts and self defense to skills in compassionate communication, authentic empowerment, and mental dominion.
Target Audience: Our customers are folks who are looking to be more deeply fulfilled in their lives. They have good jobs and are financially secure, but feel like there is something more that life has too offer and they are in a place in their lives where they are ready to find that “something more”. They want to be more empowered and to grow spiritually/personally and also want to have fun doing it.
They want to connect with their Community on a deeper level and crave intimacy with others. They also want to feel part of something larger than themselves.
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I like the idea of having the words "Peaceful Warrior" as wings on either side of a sword. I will need the logo in different colors to go on different t-shirt colors. I see the logo on the back of a t-shirt with the wings of the logo being like the wearers wings and the sword going down the length of the spine. I also like having a yin/yang symbol somewhere on the handle of the sword.
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