We need a logo that will represent the heart of our business: an individual or business balancing their carbon footprint by turning transport pollution into clean, green trees.
Most importantly this image has to be very simple and yet easily recognizable as we plan to use it on a variety of media, from very small stickers to affix to a vehicle, to stationary and to online and larger scale branding.
In our initial brainstorming, obviously, the colour green was a central element (not just for the eco message but also for the clean, green New Zealand image).
We also liked the concept of including a tree icon and/or vehicle icon. We would be interested in anything involving perhaps a "making our tread lighter" idea - we wondered about tyre tracks turning green. We are open to concepts as long as they are, once again, clean, simple and recognizable.
Thank you so much!