We are an online company that packages together information for family caregivers. The packages of information are designed to deliver everything the family caregiver will need to be successful in caring for a loved one. We want a fresh look, not the typical picture of a senior. Our company is focused on preparing and educating family caregivers so they feel that they have done everthing they could to provide the highest quality of care for their loved one.
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Our target market is adult children caring for their parents. This is the baby boomer demographic.
I am open to any new ideas. A couple ideas of my own are having the NAVAcare look like this. Also, I thought it would be neat if the first A in NAVA could look like 2 people embracing. The A would symbolize 1 person resting there head on the other persons shoulder while holding hands. This would form an A.
I would like the design simple in nature. I have no design experience and may be way off track. Please feel free to use your creativity.