ZipFit360 provides health and fitness programs to both individuals and small businesses. We provide our services through a webapp that allow the user to reach their exercise and nutrition goals. Our programs are setup to be very SIMPLE and provide an interactive way of reaching one's health and fitness goals. In addition, each user is designated their very own personal fitness trainer that will provide 24/7 support for their health and fitness questions.
Our target audience falls in two categories:
1) Individuals who have little knowledge of health and fitness but would like to become healthier. The age range of our target audience is very broad (18-65) and also includes both males and females. Our services are relatively inexpensive, therefore the income of our target audience is not extremely high. We are seeking out individuals that would like to increase their health and fitness, yet don't know where to start or what to do.
2) ZipFit360 is also targeting small businesses looking for a way to reduce rising healthcare costs. Ideally these businesses pay a portion of their employees insurance premiums, and are looking to implement an effective health and wellness program to reduce their overall healthcare costs and increase their bottom line.
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