Calibré is a private invitation only golf and lifestyle club being launched in the spring of 2012. The logo has already been identified (CALIBRÉ - logo was created using Papyrus font and the accent above the "e") and we are simply looking to have a “mark” created that will be easily tied to the logo but can stand on it’s own as the identifier of the club.
Cuéntanos a qué tipo de público quieres llegar
Our target audience will be 650 private invitation only Members of the Club and we want them to be able to wear logoed hats or shirts in public without necessarily needing to have the name of the club shown…..just the mark. Should make those not in the know really ask "what does that stand for?"
What we are looking for is a unique, creative and clean “mark”. We are not currently married to any one color-story and are open to suggestions. Initially this “mark” can be connected directly to the logo OR be separate. We would like to use it on stationary, the website and all initial Member apparel. Eventually we may use it on some subtle signage throughout the property. Down the road we may create a smart phone App for our Members to use to pre-schedule tee times, work out times, etc. Prefer this mark to be simplistic and very memorable. Be creative!