The Moot Life is a lifestyle and apparel brand that celebrates boating on Lake St Clair in Metro Detroit, and more specifically a party area on the lake called The Moot (which is short for Muscamoot Bay). The Moot is a place in the lake where hundreds to thousands of boats tie up to each other each weekend to party. The Moot Life apparel will be targeted to boaters in the area who enjoy spending their weekends on the lake and partying. The shirts will have fun sayings and graphics that relate to locations and traditions on the lake.
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The logo should be relatively simple and/or blocky as it will be printed on t-shirts in a relatively small area. It needs "The Moot Life" incorporated as well as a nautical theme, but not something old or traditional. Tongue-in-cheek is fine. The audience is 18-44 year olds who like to have fun. The Moot Life logo should convey a sense of fun and boating party vibe. Somehow incorporating many boats tied up to each other, boat bumpers, etc. would be a cool exploration, but is not mandatory. I've included photos of the lake, as well as The Moot area during large gatherings to give you a sense of the atmosphere. Feel free to ask questions.
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