We help stranded drivers find a reliable towing service through our directory of screened towing companies. They find us on their mobile phones (mobile web and maps) or standard web browser.
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We are a VERY simple service. I want consumers to feel peace and confidence and a fair value. They should feel trust for the towing services we put them in touch with. Fast, safe, easy, fair value.
They will not likely remember our brand at first. Looking at our logo, they should instantly understand what we do and have a sense of trust/peace in using our service.
Most of our customers are using our service for the first time. They are stranded and need a tow on the spot. We tend toward less affluent customers (most affluent car owners have towing services through their car maker, like BMW or Mercedes).
I'm open to slogan ideas if something interesting pops into your mind.