* Hustle + Muscle is a lifestyle brand rooted in health and fitness.
* Unlike every other fitness brand, which promotes fitness as the means to an end (a great physique), we advocate health and fitness as a discipline to achieving much more, namely personal and financial success.
* There is a positive feedback loop that comes with focusing on the two life objectives of wealth and health. That is to say, the same hard work, dedication and sacrifice it takes to reach a high level of fitness is necessary to achieve personal success and financial freedom. And vice versa.
* We operate a website (http://hustleplusmuscle.com/), which includes informational content that gives our audience specifics on the 'how-tos' of self-improvement/business (Hustle) and fitness (Muscle).
* We also have more entertainment-oriented content that draws on culturally relevant news and themes that are related to Hustle + Muscle; this serves to engage and inspire our audience so that they may continue chasing their dreams and achieving their goals.
* Although not our main focus, we establish brand identity by selling apparel that reflects Hustle + Muscle way of life, situating ourselves alongside the streetwear clothing industry.
* Our target audience can be described as young (14-35 years old) and ambitious individuals with a strong desire to be self made by any means necessary.