This logo is for Impact.
Here's what I am looking for in my logo:
Firstly, my marquis product is called Impact. The company is CR Race Nutrition. So I need whatever style or design that I go with to be able to be used or adapted to future products, beyond "Impact". Everything needs to synergize.
CR Race Nutrition is all about optimizing performance for speed and endurance athletes. Our products are designed for serious athletes looking for serious results. This includes natural ergogenic aides with clinically demonstrable results.
"Impact" is a powder added to a drink of your choice - typically a sports drink or juice. It contains a number of key ingredients that have been shown to impact speed and endurance.
Impact is designed to appeal to serious athletes such as competitive distance runners, triathletes, and cyclists. The logo should convey strength, speed, and endurance in such a way that a breakthrough performance is garnered. The word "Impact" should be included, but the designer is free to take liberty with a variety of ways of using it. Other images and graphics can be included in any creative way.
Thanks. I look forward to seeing the results.