I am a health coach in a beautiful and affluent seaside beach community in SW FL. I am a knowledgeable advisor who helps clients identify their health goals so I can then provide ongoing support and guidance to help them reach those goals to improve their health and happiness. I help clients navigate the world of confusing and contradictory nutrition advice to determine what is right for their individual needs.
I am not a weight loss diet coach. I am a health and wellness coach and focus on lifestyle changes, not short-term diets.
My target audience are affluent women 50 years old and above who want to feel better and live longer, active and mentally sharp. They want to enjoy and maximize the rest of their exceptional lives as they enjoy their vacationing and retirement time in this seaside paradise in FL. The name of my company is "Seize the Day" to convey the message that today is the day to start down the road of better health. Today is the day to take charge of their health and happiness and they deserve it! Life is short and have no regrets. It is never too late to change their life. It's a new dawn and a new day.
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I want the company name to be the focus of the logo.
I want the type to be very clear and legible.
I want it to fit in the luxury market but feel solid, down to earth, powerful, inspirational, energetic and happy. I do not want frail feminine cutesy.
I would like the name of the company to be the hero of the logo. Any icon or graphic treatment should highlight the name of the company, not distract from it. I would also like "Seize the Day" portion to really pop as that is a recognizable and strong phrase and describes the brand essence.