AromaTick is a start-up company retailing coffee and tea pods to the home market by providing the brewing equipment on a free-loan basis eliminating the upfront investment barrier to installing an espresso machine in the home.
Traditional young families and home-based small businesses who want to enjoy café-quality coffee and herbal teas in the comfort of their home without the hassles associated with buying/maintaining a traditional espresso machine.
The predominant buyer of the household is usually the woman, so the brand needs to target a mostly female based market in an approachable and friendly way.
Age: 20 - 40
The logo should be elegant, simple and concise so that it can be applied to the website as well as business cards, packaging, stationary, etc…
Our idea for the logo was to facilitate the understanding of the brand name – maybe by placing a “tick” symbol somewhere but please do not feel constrained to do so if you have a better idea.
Please feel free to experiment with colours, fonts and upper/lower case (e.g. AromaTick, Aroma Tick, Aromatick) but keep in mind the target market.
If you have any positive/negative comment on the actual brand name (e.g. the name does not fit the product/service/market or it is somehow misleading), please let us know. We would appreciate your feedback/suggestions.