The challenges -
My diverse client base.
My extensive range of product/service offerings
I have different promotional material and branding for different markets, I want to bring it all together under the one brand.
I work in a range of cultural and geographic markets - my books are sold in over 50 countries and I present around the world as well.
The image I want to portray -
Corporate and strong.
A feeling of innovation.
It is important that the logo gives a strong feeling of a corporation that is credible.
Other comments -
I would like a two colour logo.
I would like to have two components to the logo - the A.G.E visual (it needs the dots as I don’t want people to read it is AGE the word) as well as Andrew Griffiths Enterprises in full. Sometimes it will be used in full - sometimes the individual elements will be used by themselves.
My website is predominantly black, but you can see from the use of colour it is quite bright. The new logo would need to work here, even if it is just the A.G.E visual element reversed in white at the bottom of the page.
The main application of the new logo will be on reports, stationery, PPT and products.